SEO at scale: How to manage SEO on a large website
SEO at scale starts with revenue, not traffic. A page type with 3,000 visits that drives sales can be worth more than one with 40,000 that doesn‘t.
Faizan Ali helps brands grow their visibility across search, AI-driven discovery, and the full content journey. His work focuses on practical strategies that turn content, SEO, and demand generation into measurable business growth. With 10+ years of experience, he has built and scaled content programs for SaaS and B2B brands, combining editorial strategy, search insight, and AI search optimization to improve visibility, trust, and revenue across modern discovery channels.
SEO at scale starts with revenue, not traffic. A page type with 3,000 visits that drives sales can be worth more than one with 40,000 that doesn‘t.
Fixing incorrect brand facts in AI search took Feature Upvote days. Here‘s how it got Google‘s AI Overview to say yes to its API.
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.